Media Planning 5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get <img alt=media buying, pr manager, sales support, pr consulting, los angeles skyscrapers>noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you become a better internet marketer and revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing keep an eye on marketing trends.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

Let Your Followers Know What You Care About

If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy

People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.

Become the Top Curator of Content in Your Niche

The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week. Here is a book I recommend to get some amazing ideas on how to think like a marketer:

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying

The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Brand Developing Strategy And Social Media Marketing All You Need To Know

Branding is one of those ideas that aren’t talked about as much but that have an <img alt=brand build, new york time square at night signs of advertising>enormous amount of influence on the success of your sales funnel.

Branding is something of an esoteric subject, but the best way to describe it is the feeling your customer experiences when he or she interacts with our sales funnel. That includes the entire experience, not just the digital one or how they experience your web pages.

That’s because branding actually continues to play a role long after you have made a sale.

What Is a Brand?

You already are familiar with some of the biggest and most popular brands. These include such brands as Ford, McDonald’s, General Electric, and Disney.

But you don’t have to own a huge conglomerate in order to have your own brand. Any business – no matter how big or how small – can be its own brand so you need a brand plan.

In some ways, you as an individual are already your own brand. Due to your personality, your experiences, your expertise, and the way you relate to other people, there are certain traits and expectations people have when they encounter you. Branding your business is the same concept. I recommend reading this book it has a psychological way of thinking about branding:

Customers Want to Experience Your Brand

Branding is important because what your customers experience when dealing with your business is actual, it’s real, and it’s something they will either respond positively to or negatively.

So every choice you make about your online business – from the fonts you use to the point size, to the colors schemes you select to the images you include – all of these build up to an overall feeling that is tangible and real to your customers. And it helps influence their comfort level,  in developing a brand  or whether they like your brand or not, and – most importantly – whether they are going to buy anything from you.

Who Is Your Target Audience?


There are three ways to define your brand. The first way to define your brand is identifying exactly who is your target audience.

One of the easiest ways to do this is simply listening to what your customers have to say. You can glean a lot by simply being open to what your customers tell you about themselves, how they act, what they do, and what they prefer. This information is invaluable because it allows you to define your brand based on what your customers want your brand to be.

Be Specific

If you look at some of the web pages competitors within your niche are using, it’s common to find that many of them seem to look alike. That’s because they tend to rely on broad, general terms such as “professional” or “high-quality” to get their message across rather than being hyper-specific. One of the easiest ways to set yourself apart (and above) of all the rest is to offer a vivid, specific experience that genuinely reflects what your customers are looking for in a brand as a service brand.

KISS

No, I’m not advocating that you hire the glam-rock band from the 1970s (although that wouldn’t be a bad idea if you could afford them).

Instead, KISS is an acronym for “Keep It Simple, Stupid”. Don’t overcomplicate your web pages with huge blocks of copy or too many images. Rather, incorporate some of your own authentic personality to help make your web design and branding memorable, balancing it with a practical simplicity that allows visitors to immediately experience the emotions you want them to experience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Digital Sales Ways to Find the Best Digital Products To Promote

Affiliate marketing is a real and legitimate business model that is used by more than 1.5 million people on Clickbank alone. Affiliate marketing has always been around, <img alt=digital sales, samples of digital products on screen>but it has erupted into enormous popularity because of the Internet.

The reason why is because besides entertainment, people use the Internet mostly to search for products and services that they want to buy. With the World Wide Web, there are no international borders. People living in Katmandu can buy from you just as easily as people down the street.

So the pool of potential customers is simply enormous. Given that there are at least 1 billion people online at any given moment — which is a conservative estimate — any product you can possibly imagine has buyers out there somewhere.

No Delivery Limitations

With digital products such as eBooks, audio courses, video series and so on there’s not even any delivery issues to consider. You don’t need to mail or transport physical products to people. All you need to do is make it possible for people to download digital products to any device anywhere instantly all you have to do is focus on being a digital marketing manager.

The profit potential for affiliate products is limitless. There is no cap to the number of products you can promote or how many people you can promote them to. In fact, the larger your product line and the bigger your customer base, the more money you can stand to earn.

You don’t even have to worry about administration of your sales program because you are only the representative of somebody else. You don’t have to track sales or even collect taxes. All you have to do is promote products and cash checks.

Connect to Affiliate Networks

The easiest place to find affiliate products are through affiliate networks. These are places that offer thousands — and in some cases millions — of products, both physical and digital, that you can promote as an affiliate marketer.

Essentially, these affiliate networks act as clearinghouses for affiliate products so you can simply go to them, find products you want to promote and then start promoting them to your customers … whether they be your friends and family, you social media network, your email subscription list, or whoever you want.

Non-Exclusive Networks

Now, you might think that affiliate networks are exclusive regarding who represents their products, but that’s not really the case. Generally, just about anybody is allowed to promote affiliate products, as long as they are legitimate, don’t use underhanded tactics and don’t misrepresent themselves to their customers.

Most affiliate networks are free to join. Obviously, you don’t need to create your own products. And, usually, the affiliate network will provide you with all the marketing tools you need to promote their products for free.

You usually will get emails you can copy and paste to your subscription list, ad copy you can use if you want to buy Pay-Per-Click Ads or other types of ads, even pre-written blogs you can use as your own to promote specific products.

Amazon

One of the largest affiliate networks on the planet is Amazon.com. As you probably are aware, Amazon is the world’s largest online retailer.

But what you may not be aware of is that Amazon sells about 40 percent of its products via affiliates … or people just like you that promote Amazon products on their blogs, on their Facebook page, in Tweets or wherever and lead customers back to Amazon to buy them.

Commission Junction

For digital products, there are countless affiliate networks, some good, some not so good. One of the biggest is Commission Junction.

But probably the best on is Clickbank. It offers more than 46,000 different digital products covering every imaginable niche. Because Clickbank offers such a wide variety of products in so many different niches, it’s the top affiliate network for you to look for products to promote.

Clickbank

What makes it even better is that Clickbank offers commissions of up to 75 and 85 percent on the products you sell. No wonder it processes more than 35,000 transactions per day and generates about $350 million per year in revenue.

Clickbank also operates in 200 different countries, so when you promote their products, you truly have a global customer base.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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How To Make Fast Money Promoting Affiliate Products

One of the fastest and easiest ways to get an online business up and running so you can earn recurrent income hands-free is by promoting affiliate products.<img alt=how to make fast money, affiliate programs logos>

What are affiliate products? These are products that other people own and that you simply promote. These can be actual, physical products — such as bicycles, cars, homes and so on. Or they can be digital Information Products — such as an eBook or a video course.

When you promote affiliate products, every time you make a sale you get a commission on that sale. In other words, when you lead a customer to the product owner’s website and that customer spends money to buy that product, you get some of that money.

Automatic Sales Commissions

How much of a sales commission do you get? It all depends on the product and the terms of the affiliate agreement, but it can be anywhere from 3 to 5 percent to up to 75 percent of the sale price or even more.

Regardless of the sales commission, the more customers you lead to the seller, the more money you are going to make. So there really is no limit to the amount of money you can make with affiliate marketing.

A Recurrent Profit Structure

This is a little bit like Multi-Layer Marketing — or MLM — which is something some of you may already be familiar with. That’s when you sell other people’s products but you have to buy them yourself first. Examples include Amway, Mary Kay Cosmetics and tons of other business opportunities.

The difference between affiliate marketing and MLM is that with affiliate marketing you don’t have to buy any products yourself and you can make money at home. All you need to do is to lead customers to where they can buy the products themselves and you get paid.

As the affiliate marketer, you are sort of like a middle man. Another way to think about it is that you are part of the seller’s sales team or sales force who is promoting their product in exchange for a commission.

No Upfront Costs or Inventory Required

One of the biggest benefits of affiliate marketing is that there aren’t any upfront costs. There are no products to buy and warehouse and no inventory that you are responsible for.

You don’t have to collect any money from customers or handle any actual products. You don’t have to provide customer support. You don’t need to have your own team of employees. Really, you don’t need anything except your own abilities and an internet connection and you can make a boat load of money with affiliate marketing.

Whenever Somebody Buys, You Get Paid

Literally all you have to do is to lead customers to where they can buy the products you are promoting and you can earn up to 75 or 80 percent of the sales price in many cases and this is how to make fast money. That makes affiliate marketing an excellent, highly profitable business model.

So how much money can you expect to make with affiliate marketing? Well, the many web-based entrepreneurs who have affiliate marketing platforms in place right now are making six figures a year or more.

Super Affiliates

There are even a lot of super affiliates. These are people who have quit their full-time jobs and focus exclusively on affiliate marketing — and who are making more than a million per year with it.

It’s a great business model because of the opportunities created by the Internet. Remember that there are about 5 billion people on the planet and at least half of them — and closer to three-quarters — have access to the Internet. That means there is practically a bottomless supply of potential customers online at any given time.

Finding innovative new ways to connect with customers and promoting affiliate products that practically sell themselves is one of the fastest and easiest ways to build a recurrent, hands-free revenue stream that can earn you a substantial income over time.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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