4 Ways To Let Your Autoresponder Make Money For You In Auto Pilot

 

Once you have set up a system to get people to give you their email address — whether it’s on a squeeze page or on your blog page or however you do it — you are going to start to collect a LOT of email addresses. You will get so many, in fact, that it is going to be nearly impossible for you to manage them manually.

You don’t want to have to spend hours every day replying to email yourself, so what you need is an automated program to do it for you. At that point, what you need is an autoresponder.

Autoresponder Defined

An autoresponder is a program that automatically handles much of the administrative duties of maintaining your email marketing campaign.

Autoresponders will send out your email blasts to the people on your list, capture email addresses from prospects responding to your squeeze pages, distribute your free giveaways, and collect valuable data you can use to measure the success of your marketing plan.

Autoresponders can be programmed to send out a series of emails to the people on your list or to send emails only to pre-determined subsets of people, all based on a frequency and schedule that you control. You also can set up your autoresponder so that it flags addresses after a certain number of failed delivery attempts. This is helpful in cleaning up your list and keeping it up to date.

Automating Your Autoresponder

Most autoresponders also include the option to automatically insert your customer’s name in the body of the email. This makes it seem like you are personally sending the email to our individual subscribers.

Depending on the sophistication of your autoresponder, you can obtain a lot of data about the effectiveness of your email marketing program. Every program will tell you how many emails were successful sent, but more sophisticated autoresponders also can give you analytics on such things as:

  • How many of your customers actually opened your email
  • How many acted on your CTA and clicked through to your landing page
  • How many deleted your email without reading it
  • How many were sent to dead addresses
  • How long it took between the time the email arrived and the time it was opened or deleted
  • Other relevant information that is going to be helpful to you in fine-tuning your email marketing campaign.

Patterns will quickly emerge that tell you what types of emails your customers liked, and which ones turn them off.

Making the Most of Your Autoresponder

Generally, what your autoresponder does is most of the administrative work for your business. It’s like having an administrative assistant, only one that doesn’t need a salary or days off.

  • Use your autoresponder to send out emails according to a specific schedule that you determine in advance.
  • Handle the distribution of an email series according to pre-defined parameters
  • Respond to emails from customers
  • Send out digital products
  • Automatically follow up with customers to check for satisfaction and ensure continued good faith business with them
  • And much, much more

For the online marketer, autoresponders aren’t a luxury. They are a necessity. There is simply too much to do for you to handle it all. Rather than paying somebody else, such as a freelancer, to handle it for you, hand it off to your autoresponder.

Making your autoresponder work for you will help give you more time to focus on more important aspects of your online marketing business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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Four Things You Absolutely, Positively Must Do Before Offering To Write A Guest Blog




Guest blogging on an established, successful blog is a great way to get your name out in front of an audience that already is devoted to your niche.

But before you create your first guest blog, you need to put spend some time with Research and Development (R&D). The more information you can collect before the guest blog creation process begins, the more value your blogs will have for you readers and the easier they will be to produce.

The niche you work with is determined by the type of products you promote. Most Internet marketers have multiple niches. This provides them to flexibility to maintain multiple marketing platforms simultaneously.

Within the niche you choose, there are going to be leading bloggers who are established and have a loyal following of devoted readers.

Host Blogger Criteria

Identify the optimal host bloggers for your guest blogs by searching for blogs with a lot of:

  • Subscribers
  • Page views
  • Niche-relevant comments
  • Social approval signals such as Facebook “Likes”, re-Tweets and Google+ +1’s

Look especially for high profile bloggers with reputations as being authorities or experts in their field. Guest posts on these blogs will provide backlinks to your web pages that will cause the Google search engine to rank your pages higher on the Search Engine Results Pages (SERPs) for your niche keywords.

Check to see if targeted host bloggers have any guest blogging guidelines that prohibit submissions or apply limitations on the type of content you can include.

Host Blogger Research

If you are satisfied that the blogger can give you access a large pool of high-target prospective customers, the next step is to familiarize yourself with their blog content.

You don’t have to spend a lot of time reading through every blog they’ve ever written. A sampling of their most popular blogs will be adequate to get a feel for their writing style.

Check to see if they archive their blogs according to category and make note of the category keywords they write about most frequently.

Identifying a Content Vacuum

Then try to identify a few topics within your niche that they have not written about before, have not covered fully or where there is an obvious need for more content development. If you are familiar with your niche, these topics will become quite evident.

Topics that have not been fully developed by your target blog host will become the focus for your guest blogs. You can improve your chances of having your guest blog offers accepted if you can offer your target host blog’s readers interesting, high-value content that they can use and that the host blogger has not fully explored.

In many cases, bloggers within your niche have avoided topics because they are not familiar with them or lack the expertise to write about them authoritatively. This can be helpful to you when approaching them with your guest blogging invitation because you can “sell” them on being able to provide content to their readers that they can’t provide themselves.

Developing Great Content Ahead of Time

Research the niche-related topics that you identified as not being previously covered by your host blog target in the same way you would research any other subject.

Use online searchers to learn more about your topic and then organize it in an outline form. Create general topics then fill these in with sub-topics. Create a framework that drives your reader from start to finish, providing informative, niche-centric content they can use throughout your guest blog.

Getting an established blogger to say “yes” to your offer of a guest blog can only enhance your reputation and improve your online business. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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